YORBA LINDA, Calif., Dec. 23, 2022 — VITA North America is pleased to announce its exclusive distribution partnership with Dental Direkt, a leading supplier of quality dental products and the biggest zirconia manufacturer in Europe. This exciting collaboration between two of the dental industry’s strongest brands extends VITA North America’s product portfolio to offer the largest and broadest zirconia selections on the market.

“We are excited to partner with a quality material manufacturer, who completes our consumable portfolio ideally to fulfill all material needs of our customers,” says Patrick Bayer, Vice President of Sales and Marketing for VITA North America. “With this exclusive partnership, the United States and Canada will have access to the most expansive and advance zirconia portfolio in the market today, combined with accelerated distribution time and superb customer service.”

VITA’s premium zirconia line, VITA YZ^® Solutions, is available in a variety of sizes and four different translucency levels, including white, color and multicolor variants. VITA is also the only manufacturer to offer pre-colored and multicolor zirconia in all VITA classical A1-D4^® and VITA 3D-MASTER^® System shades. In addition to the VITA product line, customers will

now have access to Dental Direkt’s value-priced midrange zirconia product lines. Its eight zirconia offerings are available in a range of sizes in white, color, multicolor and multilayer, as well as all 16 VITA classical A1-D4 shades and VITA Bleached Shades. The non-shaded zirconia is accompanied by the corresponding shade liquids for individual characterization. The newest addition to the Dental Direkt Zirconia line is the industry leading Nacera^® Pearl, a multilayer, multicolor disc with different translucencies and colors in one zirconia disc. In addition to a large offering of zirconia, a complete product line of high-impact thermoplastic polymers will also be available.

With the exclusive partnership between VITA North America and Dental Direkt, customers now have greater access to the largest zirconia portfolio available, expedited turnaround times from a U.S. warehouse, exceptional customer service available in three languages and a local, technical support team comprised of trained dental technicians. The partnership is set to launch January 1, 2023.

"Our exclusive partnership with VITA North America allows us to partner with an established dental manufacturer with operations in the U.S. Dental Direkt is known for always working in the best interest of the customer and processing orders and customer inquiries as quickly and as best as possible. Due to the time difference between the U.S. and Germany, we weren’t always able to guarantee this and are pleased to have found a partner in VITA North America to support us here. By working together with VITA North America, customers will benefit from faster and easier processing of our product orders and services,” says Marcel Brüggert, CEO of Dental Direkt.

VITA is a leading provider of innovative dental products. The company pioneered the field of tooth shade determination with the development of the world-renowned VITA classical A1-D4 shade guide and its proprietary VITA 3D-MASTER® System, the first and only system of its kind that covers the complete range of natural tooth shades.  From premium denture teeth and veneering materials, to digital shade measurement, furnaces and CAD/CAM restorations, VITA helps laboratory technicians and clinicians deliver high quality and esthetic results to patients quickly and efficiently.

For more information, visit www.vitanorthamerica.com or call 800-828-3839.