Press Releases

VITA Announces New VITA North America President

VITA is proud to announce that Matthew O’Connell has joined the company as the President of VITA North America, effective immediately. The announcement was made by VITA North America CEO Dr. Emanuel Rauter and the Board of Directors after a nationwide search. Dr. Rauter added, “Matt’s extensive experience in product sales within the dental industry… • Read the rest

VITA Introduces the VITA Easyshade V

Building on the popular VITA Easyshade digital shade matching system, VITA is pleased to announce the launch of its newest generation of the popular VITA Easyshade digital shade-matching device, the VITA Easyshade V. The new fifth generation of Easyshade is even more innovative and precise, offering new applications for every day use.   To start,… • Read the rest


Dr. April Baier, DMD, an associate dentist practicing in Chicago, has won a six day, five-night trip to Germany, courtesy of VITA North America. Baier was one of hundreds at the CDS Midwinter Meeting in Chicago, who entered to win. Baier has been using VITA products since dental school and stopped by the VITA booth… • Read the rest


Expanding its popular VITA YZ system, VITA introduces new high translucent YZ discs and blocks, available in both pre-colored and non-colored variations. Along with matching system components for reliable shade reproduction, VITA YZ HT blocks offer ideal solutions for the precise fabrication of durable monolithic crown or bridge restorations and fully anatomical restorations from a… • Read the rest

VITA North America Offers New Online Course: Expand Your Color Palette

VITA North America has recently released a new online continuing education (CE) course focused on VITA’s popular VM LC color palette. Designed for a wide range of indications, VITA’s VM LC offers optimum processing characteristics for quick results, excellent shade stability and low plaque affinity. The audience will learn how to mimic the reproduction of… • Read the rest

Vident Changes Name to VITA North America, Moves to New Headquarters

Vident, the North American subsidiary of VITA, has changed its name to VITA North America, the company has announced, more closely aligning itself with VITA in Germany. According to the company, the name change provides an opportunity for Vident to emphasize what it’s known for, namely a customer-focused business strategy and points of differentiation, including… • Read the rest

Announcement from Henry Rauter

Dear VITA North America Customers & Partners,   I wanted to take this opportunity to share with you some important announcements concerning VITA North America.   After 30 years of successful operation under its own name VITA North America will be changing its name to VITA North America shortly.   Click to read full letter from Henry… • Read the rest

Vident Promotes Stephen Moore to Director of North American Lab Sales

(Brea, CA) – VITA North America is pleased to announce that Stephen Moore has been promoted to Director, North American Lab Sales. Most recently, Moore held the position of VITA North America Regional Sales Manager for Canada before being tapped for the director role. In his new position, Moore is responsible for the recently created… • Read the rest

VITA’s Certified Energy Efficiency

Balancing Economy and Ecology with Performance   In today’s eco-friendly environment, it’s important to look for ways to reduce energy costs without compromising on performance. That’s why the economical and resource conscious utilization of energy is an increasingly important decision-making criterion with regard to investing in new equipment.   With VITA’s new Certified Energy Efficiency… • Read the rest

Vident Offers New Online Course on Staining and Glazing Characterization

VITA North America has recently released a new online continuing education (CE) course focused on staining and glazing characterization. The online course will teach viewers how to characterize restorations using new and improved staining systems. The audience will learn color modification, characterization and how porcelain placement and esthetic effects will help optimize a restoration. The… • Read the rest